BetMGM is bringing same-game parlays into the fold.
The sportsbook’s new deal with Betgenius will help expand its Indiana footprint.
The duo is hoping that their new Parlay Builder will be the best of the its kind in the US.
BetMGM Parlay Builder
For now, the Parlay Builder will let you create same-game parlays across the NFL, NBA and all major soccer leagues.
Eventually, the NHL and MLB will also be joining the party.
BetMGM users now have access to over 400 bet types such as team and player props.
The new feature uses Betgenius’ BetBuilder software to handle all of the complicated back end work. With the hard part taken care of behind the scenes, users gain access to an easy-to-use feature without any of the technological hassle.
This isn’t BetBuilder’s first go around the block either.
The company has successfully tested its software in Europe, and BetMGM CMO Matt Prevost believes it will have a similar level of success in the US.
“Parlay Builder gives our pre-game betting offering another dimension; it’s engaging, easy-to-use and extensive, therefore appealing to serious and recreational bettors alike. We’ve witnessed the success of BetBuilder in Europe and anticipate a similar trajectory in the US.”
Hoosiers love parlays
So what does all of this mean for BetMGM users?
Basically, it means that now there are more betting options than ever.
Gamblers can use the new Parlay Builder to help mix up the typical sports betting experience.
For example, you can now create new Indianapolis Colts parlays with options such as:
- The total number of yards Philip Rivers will throw for in a game
- The second half spread
- T.Y. Hilton to score at any time
All of those can now be combined into one bet. The number of combinations is pretty much endless, so feel free to play around on BetMGM’s website or app to see what’s out there.
It’s no secret that Indiana gamblers love parlays.
Although football was the most popular sport for Indiana betting in September, parlays were the most popular category on the gaming commission’s monthly report.
Hoosiers wagered over $50 million on parlays throughout the month.
That number will keep going up as sportsbooks like BetMGM continue to expand the number of parlay betting options.
BetMGM growing fast
All things considered, adding the Parlay Builder is another big win for BetMGM.
The sportsbook is growing quickly in Indiana, and deals like this will help keep that momentum going.
After a handful of bumpy debut months thanks to COVID-19, BetMGM is now one of the top operators in the Hoosier State.
Only DraftKings and FanDuel take in more wagers in Indiana.
BetMGM might have a spot on the podium, but it still has a long way to go if it wants to catch FanDuel and take that number-two spot in the state.
BetMGM only took in $13.1 million in wagers during September compared to FanDuel’s $56.5 million, so there’s still a huge gap.
Adding new features like the Parlay Builder will only help BetMGM catch up.
FanDuel already offers similar types of same-game parlays that BetMGM’s Parlay Builder is just now adding.
However, DraftKings is the odd man out when it comes to those types of bets.
Since they’re the only two sportsbooks in the state that allow same-game parlay betting, FanDuel and BetMGM are hoping the feature will help siphon off a few customers from their competitors.
