Indianapolis Colts fans will have a new sports betting ticket option for games this upcoming season.
The team is partnering up with FanDuel to offer special ticket packages.
The offering is the first-ever deal of its kind for an NFL team and a sportsbook.
Colts FanDuel ticket package is first of its kind
The “Colts FanDuel Fan Pass” is a four-game ticket package for games during the 2021-2022 season.
There are two different packages on the table that each come with a separate slate of games. Each pack will set you back $200.
- Pack A: Seattle Seahawks, Tennessee Titans, New York Jets and New England Patriots
- Pack B: Los Angeles Rams, Houston Texans, Jacksonville Jaguars and Las Vegas Raiders
The packs will also give you priority access for playoff tickets and next year’s batch of season tickets.
Ticket packages have been available for years, so what makes the FanDuel packs special?
The difference maker here is that your tickets come with $100 in site credit for the FanDuel sports betting app.
An NFL team has never tried something like this before.
The deal is hoping to get fans not only betting on the Colts, but betting on the Colts with FanDuel.
Sportsbooks partnering up with teams is nothing new, but using site credit as an incentive with ticket sales is an entirely new approach.
Colts partner with PointsBet and FanDuel
This isn’t Indy’s first go-around with FanDuel.
The duo originally started working together back in 2019 when FanDuel became the team’s official daily fantasy sports partner.
The team switched things up last season by inking a deal with PointsBet.
However, PointsBet Indiana’s deal with the Colts was only for one season.
The team might decide to re-up on that partnership, or this new FanDuel package could become a precursor to a more long-term relationship with the Colts.
It’s worth noting that PointsBet will likely be looking to extend its deal. The company is already working with the Pacers for the next handful of years, so keeping a Colts deal in place could be beneficial as the sportsbook tries to raise its brand awareness in Indiana.
FanDuel looking to stay on top of Indiana market
Betting on the NFL is the most popular option for gamblers around the US. It’s also wildly popular in Indiana.
Massive football betting handles are part of what’s made FanDuel such a power player in Indiana’s market.
The company is routinely the second-most popular sportsbook in the state.
FanDuel took in over $64 million worth of wagers last month. The $75 million handle from DraftKings was the only higher mark in June.
Despite trailing in handle, FanDuel is always the top performer in the state when it comes to adjusted gross revenue. DraftKings might be taking more bets, but FanDuel is making more money.
FanDuel had over $9.2 million worth of revenue in June, which vastly outshined DraftKings’ $5.9 million haul.
Football bettors are the most important driver of that revenue during the NFL season.
FanDuel will certainly be hoping that its new deal with the Colts can help keep that money coming in. By getting more fans to use FanDuel as their go-to Colts betting option, the company is putting itself in position to do exactly that.