The duopoly of BetRivers and DraftKings in Indiana won’t last long much longer.
FanDuel Sportsbook in Indiana could start accepting wagers as early as tomorrow.
On Saturday, Oct. 19, the Indiana Gaming Commission announced it gave Flutter‘s most prominent sports betting brand the green light. While it’s uncertain exactly what date and time the app and website will actually begin accepting wagers in the Hoosier State, they can legally begin to do so on Oct. 22.
For bettors in Indiana, it means another mobile sports betting option. For the Hoosier State, it means a chance to build on already-impressive Indiana sports betting returns.
Details on the FanDuel mobile sportsbook launch
Although it’s likely FanDuel will start accepting wagers as soon as the app and website are ready to do so, there’s no guarantee that will be tomorrow. The state’s mobile sports betting authorization does not list time of day, so it could be any time tomorrow.
When the sportsbook does begin accepting bets in Indiana, the registration process will be identical to that in New Jersey and Pennsylvania. Unlike other states like Iowa, Indiana does not require bettors to register in person.
FanDuel has an Android and iOs app along with desktop and mobile websites. Although bettors do not have to be residents of the Hoosier State to register on any of those platforms, they must physically be within the borders of Indiana to take part.
As with all legal sportsbooks in Indiana, bettors must be 21 years of age or older to place a bet. If bettors are already registered with FanDuel’s mobile sportsbook in other states, they should not have to complete a new registration to place bets in Indiana as well.
When FanDuel launches, it will be the third mobile sportsbook legally operating in the Hoosier State. It’s unclear when others may launch, but it could be as early as next month.
For Flutter, the parent company of FanDuel, this is a huge step toward its hopes of becoming the prominent brand in Indiana. It has already made moves in that direction.
The march of a gambling empire in the Hoosier State
FanDuel already had a strong presence in the brick-and-mortar sportsbook scene in Indiana. Through its partnership with Boyd Gaming, Belterra and Blue Chip casinos operate FanDuel sportsbooks.
There is another major way Flutter is getting the FanDuel brand in front of Hoosier-State eyes. Earlier this month FanDuel became the official daily fantasy sports partner of the Indianapolis Colts.
Though that partnership is limited to promotion of the DFS product, for now, the current deal expires after this season and FanDuel’s mobile launch points toward a possible expansion of that partnership.
Perhaps most importantly, this launch will allow the behemoth of Flutter’s resources to market the sportsbook to crash the Indiana sports betting scene. Flutter’s acquisition of The Stars Group gives it a lot of advertising capital.
That could buoy Indiana’s sports betting action even further. In September, without any mobile wagers, Indiana sportsbooks took in over $35 million in bets.
October’s sports betting revenue could be much more impressive now that FanDuel has the green light. FanDuel’s presence in the market definitely ups the stakes.