DraftKings and FanDuel continue to dominate the Indiana sports betting market, combining for more than 70% of the total handle in January.
ESPN BET, in only its second full month, was fourth among Indiana sportsbooks in total handle with $30.8 million. In December, the former Barstool Sportsbook had finished fifth in the state, trailing Caesars, which it leapfrogged by a little less than $1 million in January.
More than $480.5 million was wagered at online and retail sportsbooks in Indiana in January. Adjusted gross revenue was $53. 5 million, which resulted in $5.1 million being paid to the state by the 12 sports betting operators in the state.
January’s total was well under December’s $503.1 million, which was the second most in a month since Indiana sports betting began in 2019.
State on pace to beat last year’s sports betting revenue
Following a record-setting 2023 year, sports betting in Indiana is off to a great start in 2024. Last year, Indiana reported $4.3 billion in total handle and $38.6 million in tax revenue.
With January’s numbers, the state is on pace to exceed last year’s record-setting marks. Super Bowl betting in February and March Madness wagering in March and April will likely push Indiana to new heights in bets made and tax revenue to the state.
Looking at the top-10 online sportsbooks in January, FanDuel Indiana and DraftKings Indiana each handled more wagers than all the others combined, according to a report from the Indiana Gaming Commission.
- DraftKings (Ameristar Casino): $179.7 million
- FanDuel (Blue Chip Casino): $159.5 million
- BetMGM (Belterra Casino): $35.9 million
- ESPN BET (Hollywood Lawrenceburg): $30.8 million
- Caesars (Harrah’s Hoosier Park): $29.6 million
- BetRivers (French Lick Resort): $10.7 million
- PointsBet (Hollywood Lawrenceburg): $7.3 million
- Hard Rock Sportsbook (Hard Rock Casino Northern Indiana): $5.9 million
- BallyBet (Bally’s Evansville): $2.3 million
- UniBet (Horseshoe Hammond): $1.2 million
Basketball betting was the most popular in January
Basketball, both professional and college, was the most popular sport for betting in January in Indiana, with $113.1 million in wagers placed. Football ranked second with about half that amount, $57.5 million.
More than $269 million was wagered as part of parlay bets in January, or about 56% of all money bet for the month. Parlay bets are especially popular with younger bettors and are often bundled into a multi-leg bet on a single sport.
