Crossing The Pond: Smarkets Bringing SBK Sportsbook To Indiana’s Rising Star Casino

Posted on September 8, 2019 - Last Updated on February 23, 2023

Indiana sports betting is live, and that makes partnerships with Indiana casinos a hot commodity. The Smarkets-Full House partnership knocks another off the list.

The Rising Star Casino in Rising Sun, Indiana, will soon have a sportsbook, thanks to a nationwide deal between the two brands. The partnership will provide a new retail and an eventual online sports betting option for Indianans.

Details on the Smarkets-Full House national partnership

The partnership is the first in the United States for UK-based Smarkets. Smarkets is different from a traditional sportsbook in that it operates on an exchange model for odds and has a social component.

The deal between Smarkets and Full House Resorts brings that product to Full House’s properties in Colorado, in addition to Indiana. It’s now with voters to decide if sports betting in Colorado is around the corner –  if voters approve a referendum this November.

Although a news release didn’t indicate when the retail sportsbook at Rising Star Casino would open, it said Smarkets’ SBK mobile betting app would be available for Android and iOS late this year. The Smarkets release hinted at ambitions of landing similar partnerships in other states, as well.

The deal also gets the SBK app into the market as mobile sports betting is set to go live in the Hoosier State.

SBK app joins other mobile books on the scene in 2019

Other prominent sportsbook brands that have online betting apps will launch late this year, as well. Those are likely to include:

  • FanDuel
  • DraftKings
  • BetFred
  • FoxBet
  • PointsBet

BetFred is also a UK-based operator.

An official date for the launch of mobile sports betting hasn’t been announced yet, but it’s believed that Indiana online sportsbooks could begin accepting wagers as early as next month. Even if books launch in October, SBK won’t be far behind.

By Super Bowl Sunday, residents of and visitors to the Hoosier State should have many mobile betting options. The SBK app will definitely be one of them.

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Derek Helling

Derek Helling is a lead writer for PlayUSA and the manager of BetHer. He is a 2013 graduate of the University of Iowa and covers the intersections of sports with business and the law.

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