PointsBet is hoping to attract some Indiana customers with its new Colts promotion.
Since the NFL is the most popular betting sport in the US, PointsBet is hoping to cash in.
Colts Crowd Booster
The Colts will kick off their season against the Jacksonville Jaguars on Sept. 13.
PointsBet’s Crowd Booster promotion is back in full force for Indy’s first game.
The sportsbook has used the promo a handful of times in the past, and it’s always a huge hit.
The Crowd Booster is pretty simple.
For every 200 bettors who take the Colts, the spread moves a point in everyone’s favor.
The Colts started off as -7 favorites against the Jags. Right now, the spread is already up to +7, and it’ll continue shooting up until kickoff.
By the time these crowd boosters close, the spreads are typically so ridiculous that it’s free money for everyone who got in on the action.
These Crowd Boosters work the same way as FanDuel’s Spread the Love promotions. So if you’ve ever bet on any of FanDuel’s spread boosters, you will be familiar with the format.
FanDuel ran a Spread the Love promo for the Colts last December. Gamblers got to take the Colts at an insane +51 when all was said and done.
There’s no way to know for sure if PointsBet’s current booster will reach those heights, but that +51 mark is the spread booster record for the Colts that the sportsbook will be hoping to beat.
The idea is basically to attract as many new customers as possible.
Handing out free cash is certainly one way to get people using a sportsbook.
However, promos like these can be expensive to run. Thankfully for PointsBet, it just got handed a $500 million cash infusion from NBC.
Colts hoping to improve
Now that Philip Rivers has taken the reins as the team’s starting quarterback, the Colts are hoping to improve upon their 7-9 record last year.
The team missed the playoffs last season and will be hungry to get some postseason action this time around.
Even though Rivers is an aging player, he might come through for the team this season.
However, if Rivers gets off to a rocky start, Indy still has Jacoby Brissett on the roster to act as quarterback insurance.
Since the team won’t have a star quarterback retire unexpectedly this year, this season already has a leg up on the previous one.
The Colts had a solid showing at this year’s NFL Draft, which will help prop up the team this season. Indy added receiver Michael Pittman Jr. and running back Jonathan Taylor, among others.
Since this is Indiana’s first full NFL season as a developed sports betting market, more Hoosiers will be betting on football this fall than ever before.
Indiana had sports betting for last year’s season, but it was brand new to the state, so there weren’t as many fans gambling.
PointsBet is hoping to turn those fans into customers.
With so much competition between each of the state’s sportsbooks, this Crowd Booster is PointsBet’s way of standing out.