Indiana could have its ninth sports betting app in just a matter of weeks.
Score Media was always planning to launch its sports betting app theScore Bet this summer.
The company’s quarterly report shows that it is still on schedule to hit that goal.
Looking forward to Indiana, Colorado
John Levy, Score Media’s founder and CEO, says that the app will also be launching in Colorado this summer if all goes well.
“During this period, we have continued to press ahead at full strength on key initiatives, including the development of our mobile sportsbook, theScore Bet, and we remain on track for our multi-state roll-out into Colorado and Indiana later this summer, subject to receiving all relevant licenses and approvals.”
theScore Bet hitting the legal milestones
The process of bringing theScore Bet to market has been going on for a while.
The sportsbook launched in New Jersey back in September 2019.
However, since every state has different gambling laws, a ton of work has gone into getting the product for Indiana ready.
The first regulatory hurdle that theScore Bet had to clear was getting its temporary vendor license. That’s the first big step toward any online sportsbook’s launch in Indiana.
The app received its license from the Indiana Gaming Commission (IGC) on May 11.
GLI-33 certification was the next step.
Gaming Laboratories International has to approve the account management platforms of potential Indiana sportsbooks.
GLI gave everything the thumbs up back on July 10, meaning that theScore Bet is nearly finished with its legal requirements.
Levy praised his team for jumping through all the necessary hoops.
“We are very excited to have secured GLI-33 certification for Indiana for theScore Bet. This approval is a significant milestone and reflects the hard work of our engineering and product team who have been working tirelessly to ready theScore Bet for launch in Indiana as part of our multi-state expansion.”
The app still needs to get its final green light from the IGC, but that will come a few days before the actual launch.
NBA, MLB and NHL line up with theScore Bet
Given that professional sports are finally returning to action, now is the perfect time for a sportsbook to launch.
With the NBA, MLB and NHL all back in business, theScore Bet will find itself on the other end of that spectrum.
Obviously, theScore Bet is aware of that situation.
In anticipation of launching during a sports-filled part of the calendar, the company has been putting together new deals. It now has data partnerships in place with the NBA and MLB.
Those partnerships will be big for the sportsbook’s future.
The company uses data to personalize each gambler’s experience with theScore Bet. Getting data directly from the sports leagues themselves will help that process.
The Colorado Division of Gaming just gave the app its final green light on Aug. 5. In other words, theScore Bet is officially planning on launching this month in CO.
Final approval for theScore Bet’s Indiana launch could be only a few days away.
Either way, the sportsbook is ready to make a splash this summer by soaking up the pro sports action. It’s primed for a strong start in both Colorado and Indiana.