Wynn Resorts is integrating its Wynn Rewards program with its online sportsbook.
WynnBET launched in Indiana back in April, but until now, customers haven’t been able to earn rewards on the app.
The change is an important one for the sportsbook as it tries to attract new bettors in Indiana.
Earn rewards by using WynnBET Indiana
Wynn owns various hotels and resorts around the country.
If you’re a regular at the company’s properties, then there’s a good chance that you’re already familiar with the Wynn Rewards program.
It works like most rewards programs for companies in the US. You spend money with the company, and slowly earn rewards that you can redeem for prizes.
When it comes to Wynn Rewards, you can redeem your prizes for hotel room stays, meals, and special in-person experiences.
Gamblers love rewards programs, since they give you something back in return for your loyalty to the sportsbook. After all, why not earn something for the gambling that you’re already doing.
The Wynn Rewards program has three different tiers: Red, Platinum, and Black. The more money you spend, the higher your tier.
When Hoosiers gamble with WynnBET, they’ll earn FREECREDIT and COMPDOLLARS.
The former can be redeemed for online gambling credit, while the latter is redeemable for in-person hotel stays and experiences.
Integrating the rewards program into the sportsbook is a great step for Wynn as it looks to grow its market share around the country.
WynnBET struggles in Indiana
It’s been almost five months since WynnBET made its debut in the Hoosier State, but the betting app hasn’t really caught on with gamblers yet.
WynnBET only took in $737,000 of wagers in July, which was the third-lowest mark in the entire state. TwinSpires and Betway were the only two legal betting apps with lower numbers.
That isn’t exactly great news for Rising Star Casino, which is the retail casino partner for WynnBET and TwinSpires in Indiana. The casino is working with two of the bottom three operators in the state, which is obviously less than ideal.
WynnBET is certainly hoping that adding its rewards program will start to move things in the right direction.
Caesars already using rewards for sportsbook
Wynn isn’t the only company fusing its rewards program with its sportsbook.
Caesars Entertainment did the same when it launched its new betting app earlier this month. The sportsbook already has Caesars Rewards built-in as a key feature.
Similar to Wynn’s strategy, gamblers that use the new Caesars Sportsbook will earn rewards points for their bets. Hoosiers can redeem those points for travel, dining, and free play at Caesars casino properties.
WynnBET is aiming for new customers with its rewards program, but Caesars won’t be an easy competitor to beat out for that corner of the market. Caesars Rewards is considered to be one of the better gambling programs around the country, so WynnBET will have its hands full trying to compete.
In addition to that, Caesars also has multiple Indiana casino locations, while the closest Wynn option for Hoosiers is in Boston.
Regardless of the stiff competition, adding a rewards program is still a big step in the right direction for WynnBET.
Gamblers finally have a reason to keep using the sportsbook over and over, which is exactly the type of customer that the company is hoping to attract.