Micro-betting operator Betr is continuing its efforts to launch an online sportsbook in Indiana.
The Jake Paul-backed sportsbook announced plans to join the ranks of online sportsbooks in Indiana sometime this year.
Betr is the only US sportsbook dedicated to microbetting. It is more geared toward a second-to-second, instantaneous version of live betting.
For example, most Betr users will not want to wager on the result of a game. Instead, Betr allows customers to bet on the result of an at-bat, a field goal attempt, a pitch, a penalty kick and more.
Betr launch has been in the making for over a year
There are nearly 20 sportsbook options for Indiana bettors to check out. Betr will soon be added to the list.
This has been in the works for quite some time. In November 2022, Betr announced a deal with the Eastern Band of Cherokee Indians to jump into Indiana sports betting via Caesars Southern Indiana casino. The agreement gives the company gives the company market access in Indiana. However, there is still a pending regulatory approval process.
There is no official launch date for the Betr Indiana online sportsbook. But the company announced plans to roll out its new sportsbook product in all licensed jurisdictions throughout 2024 in a phased set of launches.
Online casino access could be the bigger prize for Betr
As Betr continues to grow, it is looking to capitalize on a growing Indiana sports wagering market. Nevertheless, sports betting isn’t the finish line for Betr in Indiana.
As part of the company’s latest expansion, there are plans to launch an online casino and sportsbook in Pennsylvania. The Keystone State is one of just six U.S. jurisdictions with legal online casinos.
On the other hand, Betr is positioning itself to take advantage of a possible Indiana online casino market.
Prominent Indiana lawmakers said they won’t consider online casino legislation during the 2024 legislative session. A former state lawmaker pled guilty to a federal corruption charge. As a result, legislators believe the industry is marred in the eyes of the citizens and they’ll wait until at least 2025 for any future gaming expansion.
However, folks are still sniffing around the idea. A study commissioned by the Indiana Gaming Commission estimated that Indiana online casinos could earn $880 million annually.
The nine-figure projections could translate to significant tax revenue for state coffers. Those numbers can’t be ignored, especially if a lawmaker wants to push an online casino proposal.
With an online sportsbook in the state and a license in a jurisdiction as reputable as Pennsylvania, Betr could easily make the case for an Indiana online casino license.
