New Record: IN Sports Betting Hits $500 Million In January Wagers

Posted on February 11, 2022

Indiana started off the year with a new sports betting record. Hoosiers wagered over $500 million on sports during January.

The previous record-holder was November 2021’s $463 million handle. Four of the last five months have been records for Indiana’s market.

The NFL playoffs were the star of the show last month, as the postseason action helped generate more than $118 million worth of football bets.

Indiana January 2022 sports betting handle

No surprise here, but the vast majority of January’s bets were placed online. DraftKings led the way with nearly $160 million in wagers.

LicenseeOnline Brand(s)HandleRevenueHoldTaxes
Ameristar East ChicagoDraftKings | theScore Bet$168,896,381$10,326,6946.1%$1,060,673
Blue ChipFanDuel$127,247,298$7,704,3956.1%$1,158,221
Harrah's Hoosier ParkCaesars$56,357,127$1,711,7383.0%$162,615
BelterraBetMGM | Betway$55,466,512$5,055,0959.1%$474,224
Hollywood LawrenceburgPointsBet | Barstool$48,079,629$1,123,1842.3%$181,759
French LickBetRivers$17,510,095$833,9184.8%$87,480
Horseshoe HammondUnibet$7,673,010$591,9287.7%$58,798
Rising StarWynnBet | TwinSpires$5,213,115$382,3247.3%$37,034
Winners Circle Clarksville$4,156,651$515,29612.4%$56,646
Caesars Southern Indiana$3,520,145$515,38114.6%$52,020
Winners Circle Indianapolis$1,966,030$86,8744.4%$8,253
Bally's EvansvilleBally Bet$1,888,699$139,6707.4%$14,110
Indiana Grand$1,105,913$190,13617.2%$18,063
Winners Circle New Haven$1,058,043$101,5439.6%$9,666

Sportsbooks start off the year strong

January’s handle has Indiana sports betting coming hot out of the gates in 2022.

That $500 million worth of bets translated to over $3.3 million worth of taxes for the state of Indiana, and $29.3 million worth of revenue for the sportsbooks themselves.

Those numbers were large enough to push Indiana over the hump for a pair of significant milestones.

First and foremost, January’s handle was massive for Indiana. Last month was the first time that Indiana gamblers have ever wagered $500 million in a single month.

The Hoosier State is also past the half-billion-dollar mark for lifetime sports betting revenue. In other words, Indiana’s gambling companies are making money hand over fist.

Football and Basketball led January sports betting

Football is the most popular sport for gambling around the US. However, Indiana’s love for basketball helps power the state’s market in a unique way.

Basketball was the most popular option for January sports betting, but football did more than its fair share of the work for Indiana’s sportsbooks.

After all, the NFL playoffs only come around once a year. Gamblers were eager to bet on the games, even with the Indianapolis Colts out of the action.

Here’s a quick breakdown of what Hoosiers were betting on last month:

  • Football: $118.3 million
  • Basketball: $192.4 million
  • Baseball: $24,000
  • Parlay: $122.6 million
  • Other: $65 million

Super Bowl betting will help February’s numbers

Looking at what’s ahead for Indiana’s sports betting market, the Super Bowl will be the biggest numbers driver for the state in February.

The big game is the largest single sports betting event of the year. Plenty of Hoosiers around the state will be wagering on the action.

Indiana doesn’t release specific numbers for individual events, but we can still get a good feel for how popular Indiana Super Bowl betting was last year.

Hoosiers wagered $18.7 million on football during February 2021. Since the Super Bowl was the only game taking place that month, it’s safe to say that the vast majority of those bets were on the big game.

However, Indiana’s market has grown significantly since this time last year. Because of that, the 2022 Super Bowl could attract even more wagers.

Indiana’s January sports betting handle was only $347 million in 2021, so the latest batch of numbers is a 44% increase from the same stretch last year.

Hoosiers are betting more money on sports in general, which will likely lead to an increase in Super Bowl betting as well.

January will likely be the final month of powerhouse numbers until the NFL returns next fall. Basketball struggles to carry the load on its own while football is in its offseason.

Photo by Dreamstime
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Jake Garza

Jake Garza is a US Gambling Industry Analyst for Catena Media. He specializes in Midwest sports betting and casino content. Prior to covering the legal gambling industry, he spent time as a professional sports writer, reporting on teams such as the Cincinnati Bengals, Indianapolis Colts and Indiana Pacers. Garza is currently working as a Managing Editor for PlayIndiana and PlayOhio, with previous stops at other well-known brands such as PlayIllinois and PlayMichigan. He has been covering the gambling industry since 2019, and currently works with a team of other journalists to provide comprehensive coverage of the legal U.S. gambling industry.

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