Bye Bye 2021: The State Of Indiana Sports Betting After A Fantastic Year

Posted on December 20, 2021

Indiana sports betting had an incredibly successful 2021. 

Indiana’s market is one of the largest in the country, and that won’t be changing anytime soon.

It’s worth taking a look back at some of the Indiana sports betting highlights from 2021 now that the year is winding down.

The state’s market is in an incredible position heading into 2022.

Indiana sports betting set records in 2021

Hoosiers wagered over $3.4 billion on sports during 2021. You know things are going swimmingly anytime the numbers make it into the 10 figure range.

That massive number doesn’t even include December’s handle, since the state won’t be releasing that data until next month.

However, we do know that Indiana has been on a hot steak when it comes to its monthly sports betting numbers. November’s $463 million in wagers was the third-straight record month for the state.

Indiana’s betting handle usually increases from November to December, so the state could still have one more record on the horizon for this year.

The betting numbers keep increasing, but so does the revenue.

Sportsbooks took home a staggering $47.6 million in adjusted gross revenue during November. That was a new all-time high for a single month in Indiana.

Hoosiers are betting more on sports, and the companies they’re betting with are making more money. 2021 has been full of records on both sides of the business.

March Madness fueled the numbers

One of the more unique parts of 2021 was the entire March Madness tournament taking place in Indiana.

The pandemic made for an interesting set of circumstances, but Hoosiers shouldn’t get used to having all of the action in town. 2021’s March Madness was a unique situation that might never occur again.

Despite that, hoops fans in the state made sure to make the most of the opportunity.

Indiana gamblers bet over $160 million on basketball during March alone, a huge number that March Madness betting undoubtedly helped create.

Indianapolis might not be hosting the entire tournament every year, but the city frequently gets a handful of games to call its own.

Gainbridge Fieldhouse will be hosting games in 2022. That will give Hoosiers something to look forward to, especially since Purdue basketball should end up in the tournament mix.

More sportsbooks to pick from

New companies entering Indiana’s market helped give Hoosiers more betting options than ever before in 2021.

Six new Indiana online sportsbooks joined the party in 2021.

  • TwinSpires
  • WynnBet
  • Barstool Sportsbook
  • Betway
  • Caesars Sportsbook
  • Bally Bet

TwinSpires was a rebranding of BetAmerica, and Caesars Sportsbook was a rebranding of William Hill.

New companies entering the market suggests that there’s still untapped potential in the Hoosier State.

In general, more competition is better for Indiana gamblers.

With so many different betting apps to pick from, companies have to find unique ways to stand out from the pack. That can come in the form of better odds, crazy deals and all sorts of fresh betting options.

Indiana already has a dozen online sportsbooks to pick from, but even more are already on their way. All of the following companies will be launching in Indiana in 2022:

  • SBK Sportsbook
  • PlayUp
  • MaximBet
  • SI Sportsbook
  • Betprohpet
  • fubo Sportsbook

Those new companies should help fuel competition in the state for years to come. All things considered, it’s a great time to be a sports bettor in Indiana.

DraftKings, FanDuel win 2021 sports betting

DraftKings and FanDuel were the kings of the sports betting hill in 2021.

The duo consistently won the top two spots in Indiana’s monthly revenue reports.

DraftKings was the most popular sportsbook throughout the year with over $1.1 billion worth of wagers under its belt. FanDuel came in a bit lower by handling over $700 million of bets.

Again, these numbers don’t include December’s wagers since that data isn’t available yet.

DraftKings might have won the popularity contest in Indiana, but FanDuel still had a more successful year overall in 2021.

Despite trailing in handle by hundreds of millions of dollars, FanDuel still made significantly more money than its chief rival this year.

FanDuel had $88 million worth of gross receipts compared to the $72 million haul from DraftKings. That’s a big win for the company considering the difference in wagers.

Outside of the top two in the state, BetMGM and Caesars really made their impact on Indiana’s market.

They’ve established themselves as the clear number three and four options for gamblers in the state. That will have every other sportsbook playing catchup to try and reach the popularity of Indiana’s top-four companies.

2021 was a year of growth for Indiana’s market.

Indiana’s second full year of sports betting helped set up the state for another strong showing in 2022. The future is looking bright for Hoosier gamblers, especially if you like to bet on sports.

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Jake Garza

Jake Garza is a US Gambling Industry Analyst for Catena Media. He specializes in Midwest sports betting and casino content. Prior to covering the legal gambling industry, he spent time as a professional sports writer, reporting on teams such as the Cincinnati Bengals, Indianapolis Colts and Indiana Pacers. Garza is currently working as a Managing Editor for PlayIndiana and PlayOhio, with previous stops at other well-known brands such as PlayIllinois and PlayMichigan. He has been covering the gambling industry since 2019, and currently works with a team of other journalists to provide comprehensive coverage of the legal U.S. gambling industry.

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