Bally’s officially owns Tropicana Evansville.
The company bought the casino from Caesars last year, but Indiana regulators had to sign off on the $140 million deal.
The gaming commission gave Bally’s that final approval today.
Bally’s Evansville arrives
New owner, new name.
Bally’s will soon be rebranding Tropicana Evansville to “Bally’s Evansville“.
The casino is temporarily turning away gamblers during the transition.
This is the second name change for the casino since it opened back in 1995.
The original “Casino Aztar” riverboat was Indiana’s very first casino.
Caesars renamed the property after purchasing it in 2013.
Now that Bally’s has the keys, the company is looking to make a splash in Indiana’s gambling market.
A big part of that growth will be spreading the company’s brand awareness.
Buying FOX Sports Indiana was a great way to get the ball rolling on that.
The network broadcasts all of the Indiana Pacers games, so Bally’s already has some familiarity with Hoosier hoops fans.
Before long, the company will be able to reach an even wider audience in Indiana.
Launching its online sportsbook will be a key part of making that happen.
Bally Bet sportsbook on the way
Bally Bet Sportsbook is already up and running over in Colorado, and now it’s on its way to Indiana.
When Bally Bet officially launches, it’s pretty much a guarantee that Bally’s Evansville be the sportsbook’s retail casino partner.
The casino is already working with William Hill Indiana, so Bally Bet will be its second online sportsbook partner.
Bally Bet will be joining a crowded sportsbook market when it finally starts taking wagers.
Indiana already has 12 different online betting apps, and more are on the way.
The following sportsbooks will make their Indiana debuts by the end of the year:
- SBK Sportsbook
- fubo Sportsbook
Throw Bally Bet into the mix, and Hoosiers will have 17 options to pick from before long.
This year has been a busy year for new Indiana sportsbook launches.
Betway just launched a week ago, with Barstool Sportsbook coming online earlier this month. WynnBET also opened for business back in April.
Bally Bet might not join the club for a few months.
The company doesn’t have its temporary vendor license yet, which is the first big step towards launching an online sportsbook in the state.
The launch process can be a quick one if the company makes it a priority, so it’s ultimately up to Bally’s to get things moving.
In the meantime, Bally’s Evansville will remove the in-person William Hill sportsbook at the casino in favor of a Bally’s Sports Bar & Grill.